About Babyshop

Babyshop was founded in 2006 by Linn and Marcus Tagesson with a vision of building the best online store in the Nordics for children's clothing. Today we have more than 80 000 customers living in over 50 countries. Our goal is to inspire our customers by offering an exclusive shopping experience and excellent customer service with the best mixture of well-known and high-quality brands. Our product assortment is comprised of baby and children's clothes, shoes, toys, strollers, car seats, maternity clothes, accessories and much more for ages 0-10.

We have been awarded several times but we are most proud of our The Year's E-commerce Award at the Nordic E-commerce Summit 2011 and The Best Online Fashion Boutique for Children's Clothing at the Habit Fashion Awards in 2012.

You can find Babyshop online, on your mobile or in our flagship store in Sturegallerian Stockholm, newly opened in August 2013.

For who we are and our individual contact information, please visit the Contact Us page.

Business Code: 556699-1542

Babyshop CVR-nr: 33503490

Contact us

Questions for us at Babyshop.com? Please contact us, we are here to help!

Customer Service
Tel: + 46 (10) 7502423
Monday-Friday 8 AM to 5 PM
(European Time)
E-mail: [email protected]



Returns & Warehouse
Babyshop Sthlm AB
Box 87
551 12 Jönköping

Valhallavägen 117 F
115 31 Stockholm

Babyshop.com runs as a limited company and our business code is: 556699-1542


Delivery Terms
Note! The terms on this page regulate deliveries outside Finland, Sweden, Denmark, Norway and Russia.
  • For deliveries within Sweden, click here (in Swedish)
  • For deliveries to Finland, click here (in Finnish)
  • For deliveries to Denmark, click here (in Danish)
  • For deliveries to Norway, click here (in Norwegian)
  • For deliveries to Russia, click here (in Russian)

We accept orders from all over the world when paying with Visa, Mastercard, Eurocard or via Paypal.

Is your country not available on the member page?
No problem, please contact us at [email protected] and we will help you.

Order confirmation
After you have placed and paid for your order we will send you a confirmation to your e-mail address. The moment your order is packed and ready to go, you will receive another e-mail with your shipping confirmation and tracking number.
You can even log into your customer profile for information about your order.

Shipping cost
An additional fee for shipping will be added to your order. The amount is dependent on where you live:

Within the Nordic countries:
4-5 EUR with Postal
For delivery costs to Sweden, Denmark, Finland, Norway, see links above
Rest of the European Union:
6 EUR (free delivery for orders over 399 EUR) with Postal
Russia and Kazakhstan:
9 EUR (free delivery for orders over 99 EUR)
Belarus and Ukraine:
9 EUR (free delivery for orders over 69 EUR) with Postal.
Outside the European Union:
16 EUR (free delivery for orders over 399 EUR) with Postal.
9,95 EUR (free delivery for orders over 399 EUR) with Postal.

Customers outside EU
When ordering to a country outside the European Union you may have to pay an extra tax / customs fee depending on the value / weight of your order. These duties are established by the country the goods are delivered into, and we at Babyshop do not have any influence over it. Please note that when ordering goods to be received outside the European Union, VAT is not applicable and thus the order's sales price will not be subject to VAT.

For more information, please contact your local customs office as they will be able to assist you further.

Approximate delivery time
Outside EU with postal (excl Norway)
10-21 business days.

Within EU with postal (excl Finland)
5-10 business days

Nordic Countries with postal
1-3 business days


Distribution partners
We have chosen to have two different partners - PostNord and UPS.


We work together with PostNord, which is the Swedish Postal service, for the delivery of our orders. When the parcel arrives in your country it will be handed over to your local post. 

For certain countries we even offer the option to get your parcel delivered by UPS express saver. The delivery time is around 2-5 business days worldwide.

Products in stock
All the products shown on our webpage are available with no delay unless otherwise mentioned.

Returns / Exchanges
As we understand that buying online can be tricky as you do not have the product in your hands when you order, we have a 30 days open purchase policy. You can return any item (even items on sale) within 30 days from receiving the order at your own expense. The products must be in a non-used condition. For more information, please check our return form for accepted returns or our FAQ section.

The moment your return is processed at our warehouse we will issue a refund to the same account as used at the moment of purchase. We cannot refund to another account than the account where the payment was made from.

If you wish to exchange the item to a different size that is not a problem either! (we can only change the actual size on the product, not to another item / colour).You can fill out which size you wish to receive instead on the returns form and our warehouse will do the rest the moment the return is processed.
You will not be charged any shipping costs on the exchange order.

Please use our Return Form when sending a product back to us - click here to read and print it!

Wrong or damaged item
Regarding possible reclamations, Babyshop.com follows the Swedish law “Konsumentköpslagen”, (visit www.konsumentverket.se to learn more). Always contact us at +46 (10) 02 423 75 or [email protected] prior to sending the item back. The item must be returned within a total of 30 days and with an explanation of the damage or defect. Don’t forget to save your receipt and to include it when shipping the order back to us so we can pay you back for the shipping cost. Please use our Return Form when sending a product back to us - click here to read and print it!

Return address
Babyshop Sthlm Logistics AB
Norra Stigamovägen 4
555 92 Jönköping

In case of dispute
In case of dispute we will comply with the recommendations of the Swedish Consumer Complaints Board's (“Allmänna reklamationsnämnden”).

All facts, information and prices are given with reservation for typing errors, price increases, warehouse issues, possibly incorrectly stated product descriptions / specifications and end of stock.

How do I exchange or return a product?
If you would like to return something to us and receive a refund, we need to have the product returned within 30 days after your order date. The postage to us is paid by you, while we pay the shipping cost for the new item back to you. Please keep in mind that we would like to have the product back in the same condition as it was upon receiving it with tags and original packaging.

For purposes of hygiene we can not accept the following items:
Bottles and dummies
Headbands and hairclips

We cannot accept returns if:
An item is returned without tags.
An item is returned dirty, worn or shows sign of being used.
When returning shoes, bear in mind that the shoe box is part of the item itself. Do not tape or write directly on the box and make sure it is safely packed.

Please click here to find more information and our Return Form

What do I do if I have received the wrong product?
If you have received the wrong product, please contact our Customer Service at [email protected]. We will contact you within 24 hours on a working day.

What do I do if I would like to reclaim a product?
Regarding possible reclamations Babyshop.com follows Swedish law "Konsumentköpslagen", (visit www.konsumentverket.se to learn more). Before you send the item back to us, please take a picture of the damage and e-mail it together with an explanation of the problem to our customer services at [email protected]. We will contact you within 24 hours on a working day. Babyshop will pay for the shipping cost for the return. In case of dispute we will comply with the Swedish Consumer Complaints Board's ("Allmänna reklamationsnämnden") recommendations.

3 for 2 campaigns

For promotional offers on "take 3 pay for 2" we offer the cheapest item for free.

Return package deals

If you have purchased several items in a so-called package deal or "take 3 pay for 2" then all items must be returned if you decide you need to make a return. You cannot return just one or two of the items as this "take 3 pay for 2" is a package deal.
However, change of size or color is acceptable if you first contact our Customer Service.

In case of complaint, please contact our Customer Service.

Has my order gone through?
If you are unsure if your order has gone through, there are several ways to check this: When you have placed your order you will see the text “Thank you for your order” on the screen. An order confirmation will be sent to your e-mail address. You can see your order under “My Pages” on our website.

When will my order be sent?

All orders that are registered before 16:00 (Central European Time) on a business day, will be sent the same day. The delivery time varies depending on your country (Please bear in mind that delivery to islands and remote areas may take longer).

Where is my order?
After you've received the confirmation that your order has been sent, it will take 1-30 days for the package to reach you depending on the destination. Delivery time may also vary depending on the size, value and weight of the package. For a better estimate, please consult your local Post Office web site. If you have not received your package within a reasonable time period, please don't hesitate to contact us at [email protected]. We will answer you within 24 hours on working days.

 If you have received a tracking number in your final order confirmation via e-mail, you can of course track your order on your local post office's website.

Why can I not log in with my e-mail and password?
First, make sure you are using the correct e-mail address. If you still can not log in, the easiest thing to do is to request a new password through the "Forgot Password?"link. There you can fill in your e-mail address and receive an e-mail with a link. Just click the link to create a new password. If you still cannot log in, please contact our customer service at [email protected] and we will help you.

How much do I have to pay in tax and/or fee when ordering to a non EU country?

Whether you have to pay extra tax and/or fee is dependent on the order’s value and weight. For more information about this please, contact your local Customs Office.

My refund does not add up to the amount I have originally paid for the same item(s), why is this?
At Babyshop we charge all of our customers outside of the Nordics in Euro, we cannot charge you in your own local currency. In case you return an item, or for any other reason, a refund is issued, we will refund you in Euro. Your bank will convert back to your own local currency, as they have converted your local currency to Euro at the moment of purchase. As currency rates vary, your refund may be higher or lower than the amount you originally paid. This is something that is out of our controll and we do not compensate our customers for this.

Could you mark my custom declaration with “Gift”?
No, unfortunately we cannot do that since all items we ship must be declared if they exceed a certain threshold. For more information, contact your local Customs Office.

Can I change my delivery address after I have placed my order?
If we have not already sent your order, which occurs every weekday before 16:00 (Central European Time), we always do our best to change the address. Please send an e-mail to our customer service [email protected] and write "Wrong delivery address" in the subject line. Then write your order number and the correct address in the email. We will confirm your change when it is made.
Please bear in mind that we can never guarantee that we can change the address as we pick and pack orders around the clock.

Can I cancel my order after my order has gone through?
Please email us as soon as possible. As we work around the clock we can not guarantee that we can cancel an order in time. We will, however, always do our best to assist our customers with the cancellation of any order.

My order will not go through. Can you help me?
If you are having trouble ordering on the website it may, for example, be because you are trying to pay with a credit card or payment method that we currently do not provide, such as VISA Electron or American Express. If the above options do not apply to you, please, if possible, take a screenshot of what it looks like when the problem occurs and contact our customer service [email protected].

Why can I not order the amount of a product that I would like?
You can only order products that are in stock. This is because we want to keep our deliveries fast. If you are trying to order a larger number of goods than is in stock, it will not be possible to place the order and the system will then automatically return to the number that is in stock.

A product is out of stock – Will it be back in stock again?
Should a product be out of stock in a certain size, or entirely, and you are interested in when we will have it back in stock again, please contact our customer service at [email protected] and tell us what product and size you are interested in and we will answer your question within 24 hours on working days.

What happens if my order is delayed?
If any delays occur, you have the right to cancel the purchase if you do not agree with the new delivery time. If you wish to cancel your purchase due to delayed delivery and have pre-paid for your items, we will refund the money into your account within a few days.

What if the country or state that I would like to order to is missing in the menu on my website?
If your country or state is missing as a choice on our website please contact our customer service at [email protected] and tell us what country/state that you would like us to deliver to and we will try to solve the problem on the next coming business day at the latest.

What are the conditions when there is a campaign?
When we have campaigns there can be some conditions and termes that you can read more about here.

The item I brought is now on sale, can you refund me?
It is very difficult for us to know if and when something will go into sale. As a result we are unable to refund the difference if an item goes down in price after you have made a purchase.

I am under 18 years old, am I allowed to place an order?
If you are under 18 years old, you always need approval from your guardian to be allowed to make a purchase at Babyshop.

Payment methods

Credit card
At Babyshop.com you can pay with VISA, MasterCard, Eurocard or PayPal. There are no additional charges when paying with these payments methods.


DIBS protects your information
DIBS is a company that handles online verification of credit cards in a safe, quick and easy way. When you enter your card details the credit card number is encrypted directly. The communication to the DIBS server goes through an encrypted direct connection (https). Once your information is sent to the bank, the bank's own security system is used.

In other words, the two following connections are protected:

1. Communication between the end consumer and DIBS
2. Communication between DIBS and the bank

For communication between end user and DIBS, an SSL encryption is used. DIBS uses the strongest encryption available on the market. It means that you can be sure that you are connected to the DIBS server and that no other than DIBS can see your information.

In communication with the banks, DIBS uses the same security as them, which guarantees the highest safety. DIBS also fullfills the requirements of the market's leading security standard PCI DSS.


Easy and secure paymenths through or partner PayPal. No additional fee.


Customers outside EU
Our customers from countries that are not members of the EU may have to pay an extra tax and/or fee depending on the order’s value and weight.


Shipping cost
Additional fee for shipping will be added to your order. The amount depends on where you live:

Within the Nordic countries: 4-5 Euro
Rest of the European Union: 6 Euro
Russia: 9 Euro
Outside the European Union: 16 Euro (Australia: 29 Euro)


Integrity Policy

1. General

Babyshop protects your personal privacy and take measures to ensure that your personal data is protected when using our services. Below is our policy regarding integrity ("Integrity Policy") that determines how Babyshop Sthlm AB, CIN 556699-1542, Valhallavägen 117 F, 115 31 Stockholm, Sweden, [email protected] ("Babyshop/we") is using, processing and protects your personal data. The Integrity Policy applies when Babyshop provides services and products related to purchase, service matters and other contact with Babyshop. When you agree to this policy on our website in connection with purchase of goods or disclosure of data, you agree to the processing of your personal information as set out below.

The Integrity Policy also applies to the processing of personal data made within the scope of those who choose to subscribe to our marketing services ("Subscriber").

2. Who is responsible for your personal data?

Babyshop is the data controller and has the following contact information:

• Via mail: Babyshop Sthlm AB, Valhallavägen 117 F, 115 31 Stockholm, Sweden
• Phone: 010 750 24 23
• Email: [email protected]

Babyshop intends to process all personal data in a legal, open and fair manner in accordance with applicable law (General Data Protection Regulation).

3. When do we process your personal data?

Babyshop collects and processes personal data when you make a purchase on Babyshop’s website, use Babyshop’s support, visit Babyshop’s website or otherwise contact Babyshop. The collection and processing of personal data is mainly for the conclusion of purchase agreements and the providing of services and offers.

As a Subscriber at Babyshop we process personal data about you, such as purchase history, what deals you are interested in and how you interact with Babyshop’s website.

Babyshop also collects and updates address information through third party services for address updates.

4. What personal data do we collect and process?

Babyshop collects the following personal data about you as a customer:

• Name and ID number (social security number or national ID)
• Address
• Phone number
• Email
• Payment details
• Customer number
• IP address
• Information about your use of Babyshop's website

Babyshop collects the following personal data about you as a Subscriber at Babyshop:

• Name and ID number (social security number or national ID)
• Address
• Phone number
• Email
• Payment details
• Customer number
• IP address
• Information about your use of Babyshop's website
• Information about products and offers you have shown interest in, your interaction with our newsletters or if you have signed up for any event
• Details about your purchases

5. Why do we process personal data?

Babyshop processes personal data about customers for the following purposes:

• Fulfill our obligations towards you as a customer. For example, completion of purchase, invoicing and providing of support.
• Fulfill shipping and warranty commitments.
• Offer general customer care and customer service. For example, answer your questions and correct incorrect data.
• Manage the customer relationship and provide our services.
• Assess which payment methods we can offer you. For example, credit assessments.
• Improve and develop services, products and features.
• Conduct market research with the ability to influence offers and services.
• Perform risk management as well as preventing fraud.
• Prevent abuse or inappropriate use of our services.
• Fulfill obligations in connection with competitions.
• Comply with applicable legislation.
• Manage your personal account at Babyshop.

In addition to the purposes listed above, Babyshop processes personal data about Subscribers for the following purposes:

• Enhance your experience by offering the opportunity to have pre-filled data, save favorite products, have more payment options and smarter handling of matters and complaints.
• Provide information and customized marketing on the website, by mail, email, phone or SMS/MMS regarding Babyshop’s and selected partners’ goods and services.
• Enable communication with you as a Subscriber via mail, email, phone or SMS/MMS.

Babyshop can also use stored personal data for statistics, market research, market and customer analyzes, business tracking and development of business systems and methods for purchasing goods and services.

6. Profiling

For Subscribers, Babyshop may process personal data through profiling. We analyze information about how you use our website, what products, services and offers you have shown interest in, information about your purchases, which of our newsletters you have interacted with, if you have signed up for any of our events and information about your account. We do this to provide you with offers we think is suitable for you and to invite you to events we think you are interested in.

You are entitled to object to such profiling at any time. Any objection may be emailed to [email protected] Upon receiving your notification, Babyshop will stop processing your personal data for this purpose.

7. Legal bases for processing personal data

All collection and processing of personal data is based on a legal basis. Your personal data may be processed in order to fulfill an agreement with you as a customer, for example, to implement the purchase of goods and fulfill our commitments.

Your personal data may be processed if you have given an explicit consent. In order for the consent to be valid it must be voluntary, specifically, informed and represent an unambiguous approval. We also process data about you as a Subscriber to manage and obtain information about your purchases. Furthermore, Babyshop stores your behavior on our website, your interest in our offers and products as well as your interaction with us in order to fulfill our commitment to provide you with personal offers.

Your personal data may also be processed on the basis of an interest of balance. This applies, for example, to the process of making a limited segmentation of customers. Babyshop never handle sensitive personal data based on a balance of interests and does not perform automated processing without your consent.

In some cases Babyshop has a legal obligation to process personal data, for example, to comply with the requirements of accounting and taxation laws. All such processing of personal data is made in accordance with legislative requirements.

8. How long do we store personal data

Babyshop stores personal data as long as it is necessary to fulfill the purposes for which the data was collected. However, your personal data may be stored for a longer period of time if it is necessary due to legislative requirements or to monitor Babyshop’s legal interests.

As a Subscriber, your personal data is stored as long as you consent to the processing.

9. Access to stored personal data

Babyshop may disclose personal data to other companies that are part of the same group as Babyshop and collaborators to fulfill our commitments as well as for the purposes mentioned above. In order to ensure that we have the correct address information about you, Babyshop may also provide your information to companies that provide address updates.

Data disclosed to third parties is only used to provide the above mentioned services for you, such as shippers in connection with delivery of goods, media agencies for the distribution of marketing and credit reporting agencies or debt collection agencies for credit checks, identity checks and collection of claims.

We will never transfer your personal data for marketing purposes to third parties outside the Babyshop Group and our collaborators. We will also not sell your personal data to third parties without your permission. Babyshop may disclose your personal information if it is necessary to comply with applicable laws or government requirements, to safeguard Babyshop's legal interests or to detect or prevent fraud and other security or technical issues.

Babyshop always strives to store personal data within the EU/EEA. The data may be transferred and processed in a non-EU/EEA country (third country). All transfers is made in accordance with applicable legislation and concerned data subjects will be notified.

10.How do we protect your personal data?

We have taken technical and organizational measures to protect your data from loss, manipulation and unauthorized access. We are continuously adjusting our security measures in accordance with the progress and developments in the technical field. To make card purchases as secure as possible, all data is sent in an encrypted form. This means that the information is transmitted via a secure connection and that your personal data cannot be read by third parties. For card purchases, we collaborate with an authorized payment agent that helps us to instantly check with the bank that the card is valid for purchase. Our payment agent processes your card details in accordance with the international security standard PCI DSS developed by VISA, MasterCard, Diners, American Express and JCB card companies. This means that the security is very high when processing your card details. When you pay by card, we reserve the right to carry out an identity check.

Babyshop may allow third parties to use your personal data for marketing purposes upon request by us to promote our products and services. We will never allow a third party to use your personal information to conduct their own marketing towards you.

In case of a personal data breach, Babyshop undertakes to report this to the the Swedish Data Protection Authority without undue delay and within 72 hours of the incident being known. If such notification can not be made within 72 hours, Babyshop shall state the reasons for the delay in the notification and information will be sent to as soon as possible.

Babyshop undertakes to inform you as soon as possible if you are affected by a personal data breach and take all necessary precautions.

11. What are your rights?

Babyshop will, at your request or on its own initiative, rectify, erase, disassociate or supplement your personal data if the data is found to be incorrect, incomplete or misleading.

As a data subject, you have the right to request:

1. Access to your personal data. You have the right to have a filing extract or a copy of all personal data Babyshop is processing about you. This right can be used free of charged once per year at any time through a signed request. The filing extract shall contain information about the data stored about you, the purpose of the processing and if data has or shall be transferred to a third party. Furthermore, the filing extract must contain information about where the data has been retrieved (if not collected from you), whether the data is subject to automated decision making (including profiling) and the predicted time period Babyshop intends to store the data (or the criteria used to determine this period). You are also entitled to receive information about the rights listed below.

2. Rectification of your personal data. Upon request, Babyshop will correct incorrect or incomplete processed data without unnecessary delay.

3. Erasure of your personal data. You are entitled to request that your personal data is erased if the storage of data no longer is necessary for the purpose for which it was collected. If there is a legislative requirement to store your personal data or if there are other legitimate reasons why Babyshop must store your data, such as unpaid debts, your personal data can not be erased. We will end all processing of personal data for other purposes than complying with the legislation.

4. Restriction of processing. You are entitled to request that your personal data be processed for certain restricted purposes. For example, you may request a restriction when you believe your information is incorrect and you have requested a correction. While the accuracy of the data is being investigated, its treatment will be restricted.

If Babyshop has disclosed your personal data to a third partiy, we will notify each recipient of any rectifications, erasure of data as well as restriction of the processing of data.

If your personal data is stored at Babyshop, you have the right to data portability. That means the right to, under certain conditions, extract and transfer your personal data in a structured, widely used and machine-readable format to another personal data controller.

If Babyshop is processing personal data based on a balance of interest, you have the right to object to such processing. In the case of opposition, Babyshop will continue the processing only if there are more compelling interests to do so. Babyshop has the burden of proof for such reasons.

You may object to your personal data being processed for direct marketing for free at any time.. Babyshop does not process your personal data for direct marketing purposes if you oppose to such treatment. Once we have received your objection, we will cease to process your personal data for such marketing purposes. Any objection may be sent to [email protected] If you have consented to Babyshop storing and using your personal data for marketing purposes, you may revoke that consent at any time. Such recall may be limited to only part of the treatment, such as direct marketing.

As a data subject, you own the right to file any complaints regarding the processing of your personal data to the Swedish Data Protection Authority.

You can either contact us by sending a letter to our customer service, Babyshop Sthlm AB, Valhallavägen 117 F, 115 31 Stockholm, Sweden or email us at [email protected] Your requests will be answered by Babyshop as soon as possible and no later than one month. If Babyshop does not intend to meet your wishes within the specified time, Babyshop is required to motivate why.

12. Use of cookies and other tracking techniques

Our website uses cookies and other tracking techniques to enhance your online experience. You will find more information about this in our cookie policy.

Babyshop uses, among other things, Google's advertising services. You can read more about Google's collection, sharing, and use of data here.

13. Possible changes of Babyshop's integrity policy

Babyshop reserves the right to make changes to this Integrity Policy at any time. Babyshop will inform you with reasonable notice if the Integrity Policy changes. If you do not accept the amended Integrity Policy, you are entitled to terminate the agreement with Babyshop before it enters into force. You can terminate the agreement by contacting Babyshop.

14. Contact information to the data controller

We are protecting our customers' personal data! Do not hesitate to contact us if you have any questions about how we process your personal data, this privacy policy or if you wish to request a filing extract.

Our contact information:

Babyshop Sthlm AB
Valhallavägen 117 F
115 31 Stockholm

Phone: 010 750 24 23
Email: [email protected]
Business register: Bolagsverket
CIN: 556699-1542


Are you interested in joining our team?

Each day with us should be fun – Don´t Monday it!

We are constantly looking for talented people to work in our Stockholm headquarter, our state-of-the-art automated warehouse in Jönköping, our London office and in any of our retail stores in Sweden or Norway. Click here to check out our career page.


Cookies and internet advertising

By visiting the AlexandAlexa website with your computer set to accept cookies, you are consenting to the way we use our cookies, both on our website and via other ways we get in touch with you (Facebook, newsletters, etc.) You can read more about this in our Privacy Policy. Later on in this guide, you can find out how to modify the settings of your internet browser, so you know when you receive a new cookie or can disable cookies altogether.

Cookies and how we use them

A cookie is a piece of information that is stored on your computer's hard drive by your web browser which tracks your movements within websites. Like other websites, we use cookies, web beacons, and other technologies (we will refer to these collectively as ‘cookies’ throughout this guide.

Cookies are useful to us because:

They help us to recognise you on our site, so we can recommend products we think you’ll like and show you only the information we think you’ll be interested in seeing.We can remember your specified preferences, such as the currency that you prefer to shop in. We can keep track of items stored in your shopping basket. We can stop fraudulent activities in their tracks. We can make your shopping experience a safe one.

Cookies and browser settings

The Help tab on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. You can also disable or delete similar data used by browser add-ons by changing the add-on settings or visiting the website of its manufacturer.

Internet advertising

We display interest-based advertising (also sometimes known as personalised or targeted ads) based on information collected while you spend time looking at our site. Cookies enable us to learn about what ads you click on, and other actions you take on our site and other sites, so we can provide you with more useful and relevant information.


We do not have access to or control over cookies or other features that advertisers and third party sites may use, and the information practices of these advertisers and third party websites are not covered by our Privacy Policy or this Cookies & Internet Advertising page. Please contact them directly for more information about their privacy practices.

Cookies checkout

Our checkout solution is provided by Klarna (Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden) and uses cookies to offer you the best possible, tailored, online experience when you use Klarna's checkout. The exact cookies and purposes for which they are used can be found here:

http://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf (DE)

https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_at/checkout.pdf (AT)

Size Guides

Size measurements often vary from brand to brand, hence why it’s not always easy to choose the right size for your children’s clothes and shoes. Below, you will find a list of size-guidelines from some of our biggest brands. If the brand you’re searching for does not have its own guideline, please have a look at our general children’s clothing and shoe size-guide.

Please note that the brands’ own size guides are basic recommendations, and that the sizes can herewith vary depending on the garment’s shape and fit.

Below, you will find advice on how to take your children’s measurements:

·         A: Measure the height while standing with the heels against a wall. Then, just measure from the    floor to the top of the head.

·         B: Head circumference is measured around the head.

·         C: Chest circumference is measured around the widest part of the chest.

·         D: Waist circumference is measured around the narrowest part of the waist.

·         E: Seat circumference is measured around the widest part of the hip.

·         F: Inside leg is measured from where the inside leg begins, down to the floor.

·         G: Shoulder, and arm are measured from the neck, down to the wrist.

·         H: Shoulder width is measured from one shoulder to the other.

·         I: The sleeve length is measured from shoulder to wrist.

·         J: Side seam is measured from the waist, down to the foot.



Shoe size

While shopping for children’s shoes, finding the right size is extremely important. Children’s feet grow very fast, and our general recommendation by this means, is to add 1.5cm to the length of the foot, while choosing the size. This will prevent the shoes from being too tight while playing and running, and will provide some space for the feet to grow.

Please note that the brands’ own size guides are basic recommendations, and that the sizes can herewith vary depending on the shoe’s shape and fit.

The size guides for children's shoes, either show the shoe’s insole measurement, or the foot’s measurement.

Feet are simply measured by placing the back of the heel against a flat surface, e.g. a wall. Mark the longest toe of the foot on a piece of paper. Afterwards, you can easily measure the length with the use of a ruler. Please measure both feet, as they often vary in size. If one foot is larger than the other, always select a size based on the measurements of the longest foot.



If you have some more questions regarding what size to choose please contact our customer service.

Size Guide 10-IS

Size Guide Armani Junior

Size Guide Billieblush

Size Guide Billybandit

Size Guide Birkenstock

Size Guide Bobo Choses

Size Guide Boss

Size Guide Chipie

Size Guide Chloé

Size Guide Crocs

Size Guide Desigual

Size Guide Didriksons

Size Guide Dondup

Size Guide Ebbe Kids

Size Guide Geggamoja

Size Guide Helly Hansen

Size Guide Hummel

Size Guide Ida T

Size Guide Imps & Elfs

Size Guide Joha

Size Guide Kavat

Size Guide Lacoste

Size Guide Levi's

Size Guide Little Marc Jacobs

Size Guide Little Pieces

Size Guide MarMar Copenhagen

Size Guide Melton

Size Guide Mikk-Line

Size Guide Mini Rodini

Size Guide Modéerska Huset

Size Guide Molo

Size Guide Moon Boot

Size Guide Moschino

Size Guide Move by Melton

Size Guide Noa Noa Miniature

Size Guide Nova Star

Size Guide Petit Bateau

Size Guide Pinko up

Size Guide Popupshop

Size Guide Ralph Lauren Childrenswear

Size Guide Reima

Size Guide Shampoodle

Size Guide Småfolk

Size Guide Solamigos

Size Guide Sorel

Size Guide Superfit

Size Guide Tenson

Size Guide The Brand

Size Guide The Tiny Universe

Size Guide Timberland

Size Guide Twist & Tango

Size Guide UGG

Size Guide Vans